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What characteristics does a great demand planner have? First of all, they can solve problems. Being creative and objective is a vital part of their job! However, they can also communicate their problem solving methods very well. It’s important for a demand planner to be able to adapt and learn quickly. The Institute of Business Forecasting and Planning said, “Demand Planners present forecasts not as facts but with confidence to instill confidence in others in the process.â€